Jamie Beck and artist Kevin Burg make cinemagraphs by using GIFs, a type of picture format similar to a JPEG which has been around since the invention of home computers. Only now with broadband internet are they brining it to life with a startling effect.
It is, in their own words, "something more than a photo but less than a video." Two artists have created a new way to record your special moments - pictures with movement. The 'cinemagraphs' look like still photos but actually feature a subtle area of movement designed to grab your eye and keep you looking. The effect is slightly eerie - but utterly captivating. In one shot of a crowded square, bodies are frozen in time, but one man quietly turns the pages of his newspaper. Another photo of a restaurant terrace is brought to life by the reflection of a taxi going past in the window.
In most cases Miss Beck shoots the photos and Mr Burg adds on motion-graphics over several hours of painstaking editing. The more complex ones take an entire day to pull together. To see these exciting cinemagraphs click here!