Wednesday, 30 November 2011

Inspiration: Stefan Asafti

I love the work of Stefan Asafti, especially his project 'The Greatest Brandversations'. The project creates visual 'conversations' between rival brands using company logos and looking at the ways that they influence each other. Asafti states "I have switched the slogans of the brands amongst themselves, the goal of this being to give them further meaning and to create a soft of confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands." I love the finished posters especially the combinations of old and new and the detail - the placement and colouring of each part has been done to perfection!

You can view the full set of posters here.

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