Wednesday, 25 May 2011

Heals

image source, 'Lariat', furnishing fabric, Hamdi El Attar for Heals, 1969

"Tom Worthington...aimed to meet both contract and domestic requirements and include designs which he knew would not be commercially successful, but believed would set trends for the future" - article in the Guardian, December 1970 

Heals was a department store that dates back to 1810. During the 1960s Tom Worthington was Heal's Design Consultant and he was a pioneer in investing in contemporary textiles. He had an open mind and often bought fabric designs from freelance designers and recent art school graduates. He'd then work with them to create a range of colour ways to print the fabrics in. The designs often reflected the changing moods of the 60s, from sober colours and geometric shapes to Pop and Op Art to flower power and super-realism. If you are looking at Heals for your project search through the collection on the V&A and select a fabric design reflects your interest in the 1960s! Heals have a variety of designs to choose from!

If you're looking at Heals for your project you might find the following links useful: 
'Heals' on V&A website
Heals store today - still going!
Heals Rediscovers - looking back to the 60s

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